Looking back, 2014 was a very busy year for Egg Press. It was our 15th anniversary and we had fun getting nostalgic and rereleasing some blasts from the past. We launched a little letter writing campaign called WRITE_ON with Hello!Lucky expecting to write a good handful of letters (turned out to be 781!) and give away some free cards to others to join us (turned out to be 8,000 cards!). And we launched a new line that we'd been working on for a very long time, something very close to our hearts, called Social Preparedness Kit.
Born out of our mission to help people keep in touch, the line includes a collection of tools that our designers Tess and Kara have found missing in the marketplace. Anecdotally we've loved hearing about how people have been using the new products and we're really grateful for the attention we've gotten in the press. It was a thrill to be included in our magazine crush, Sweet Paul, and to finish the year with a cover on Stationery Trends. Ending the year on such a high note has us especially excited to share with you the NEW Social Preparedness collection which we will be unveiling at the NY Now Gift Show later this month and launching soon on our website.
For this second launch the two main things our designers were inspired by were textiles and interesting formats. I asked Kara to give us the lowdown on some of these new products...
When we were thinking about the zipper pouches for SPK, we talked a lot about new sizes we’d like to see. We decided to add the document size – it’s weirdly an old school size, but also relevant for today. We realized that it fits standard file folders as well as Tess’s laptop computer. Tess made a prototype to test and used it as a clutch. She got tons of compliments around town – it sealed the deal.